The Value Of Your Personal DataTechnology|49:23|G
Data is being collected about you constantly. Your Smartphone sends your location data, your internet browser stores which websites you visited and your credit card company carefully registers your buying patterns. And you add to this mountain of personal data by posting on Facebook, taking pictures and sending messages. All this personal data is being used to send you advertisements and banners, one would say. But that is just the start. Your data is also being used to predict the future. Sometimes this is done in aggregate, to understand patterns that help scientists to better battle disease, or build more efficient cities. But your personal data is also used to predict your behavior. To understand who you are right now, but also what your life will look like in the future because that is where the big money is.. Could we regain the control over our own personal data, so that we can share in the profits?