Waste = FoodEnvironment, Nature|49:29|G
Natural resources are being depleted on a rapid scale while production and consumption are rising rapidly in nations like China and India. The waste production is enormous and if we do not do anything we will soon have turned all our resources into one big messy landfill. William McDonough, an American designer, and Michael Braungart, a German chemist, think they have found a way out. Their aim is to re-design every product according to the principle nature uses to grow: Waste = Food. McDonough and Braungart realised that the Waste = Food principle could be applied to all man-made products.