Audi Ambassador Juliette Hogan on the triumph of function and formBRANDED|02:32
Great design doesn't just make something look good or work well, it makes the everyday easier and integrates itself into the way we live. Audi and Juliette Hogan share a commitment to delighting the customers with the kind of design that makes a difference in their lives. Juliette's designs are not about here today, gone tomorrow, she's about enduring design that lasts over time. That's Audi's philosophy too. Part of Audi's ambition is to seamlessly integrate its product into the lives of its customers, another similarity with Juliette's design ethos. It's about thinking about how the customer wants to use their vehicle and how it can be designed to achieve an easy operation. Audi follows the Bauhaus design philosophy. It's not about frivolity, everything that is designed has to have a function. It's about focussed design, which means everything does what it says it will, it embodies technology, precision and progressiveness, which is what the brand is all about.