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There is increasing demand for businesses to balance economic benefit with social, environmental, and cultural benefits - the quadruple bottom line. Te Ao Māori is a worldview that can help innovators realise these benefits, particularly in the food production sector where the biggest risks - and opportunities - lie. We talk about how businesses are innovating, powered by a Te Ao Māori lens, to achieve this balance of benefits and position themselves ahead of the pack in new global markets. Key opportunity areas include environment and food waste, holistic community food systems, and global wellness.