Operationalising innovation in a 150+ year old business2022|24:30
How did a company that’s more than 150 years’ old become one of New Zealand and the Pacific’s leading digital-first businesses? Tower’s focus on innovation and investment in large-scale digital transformation, has enabled the business to evolve rapidly, in-line with the latest in technology and customer expectations. Join Tower Managing Director Tower Direct and Digital Michelle James, to learn how Tower revolutionised legacy systems spanning decades to create more, simpler products, to suit the modern lifestyles of its customers. About Tower Managing Director Tower Direct and Digital Michelle James: Michelle is responsible for Towers’ direct to consumer business as well as the company’s brand, marketing and digital customer experiences. She has 20 years’ experience in executive and senior leadership roles on both sides of the Tasman, specialising in transformation and the creation of innovative customer and digital experiences. During her 13 years in Australia, Michelle held a number of senior customer and product leadership roles at Telstra Corporation, leading significant cross company transformation and simplification programmes. Since being back in NZ, Michelle continued that journey at Spark Digital where she was the executive responsible for the organisation’s turnaround programme, joining Tower in 2016 as it embarked on its own major transformation.